Codes and Conventions

Styles of Music Videos on Prezi

The selected brief I have chosen to do is to create the Promotion Package for the release of an album, to include a music promo video; together with two of the following three options: A website homepage for the band, a cover for its release as part of a digipak (CD/DVD Package) or a magazine advertisement for the digipak (CD/DVD package).

 The genre for my chosen song "Landscape" by Florence and the machine is Indie-Pop. There is particular codes and conventions for each type of genre, which is shown in music videos to suit the audience. Indie-Pop takes aspects from both genres and mixes them up to suit a different type of audience. Usually Indie-Pop music videos are either narrative or performance or usually both. It is important that we see performance in the music video as the artist is what the audience particularly want to see, they also sometimes appear in the narrative also. The choice of lighting and colour is usually quite dramatic, some Indie music videos feature in black and white to give an old fashioned feel to the video.