Production Plan (Storyboard)

Production Plan (Ideas and Inspirations)

My music video is going to be a mixture between performance and narrative. The song I have chosen 'Landscape' by Florence and the Machine doesn't have a certain meaning but can be interpreted in many different ways. From reading other opinions from people and research I have come to my own conclusion; I think the song is particularly about some sort of mental illness that may have been caused by the family or runs in the family from the line "it's running in the family". The whole song suggests that she's trying to overcome her problems that are making her feel depressed because it's having a huge effect on her loved ones ("It's cutting down the family tree"), the song also feels very personal, almost as if she's telling a story or speaking to somebody as she says "darling" throughout, in the performance part of my music video I want my actor to sing directly into the camera.

I want my music video to be a set in a scenic area as the song is called 'Landscape', it also gives a sense of freedom as shes dreaming in the music video, I am going to do this by starting the first scene with her opening her eyes. The whole video is going to be shot in the outdoors, in a green land area, I want to use all sorts of different props such as clocks, candles, photographs, flowers which will all connote different memories just like your in a dream.

Lana Del Rey - Summertime Sadness


This video has really inspired me for the colouring and contrast for my video. I love the vintage colouring in the video, a mixture between pink and pink shades which makes the video also appear warmer. There is a sun that glows through the corner of the screen that I would really like to adapt to my own music video as it gives a warmth feel to the video. I also love that the contrast is really low which adds to the vintage look.

Production Plan (Script and Synopsis)

SYNOPSIS

0.00-0.03 Shot 1

Deconstruction and Reconstruction of Media Text - Reshoot and Edit 30 seconds of a Media Text (Group Task)

FLORENCE + THE MACHINE - RABBIT HEART (RAISE IT UP)

Part of the group task we were ask to remake a 30 second part of a existing music video. We had to choose a music video that a member of our group had done a storyboard for. The music video we chose was 'Rabbit Heart' by 'Florence and the Machine'.

Allocated Roles for Media Group
India - Photography/Background dancer
Jen - Camera/Editing
Philippa - Director
Toni - Camera/Music
Nadia - Background dancer
Han - Florence/Main performer
Jasmine - Background dancer
Mark - Editing, Photography

Costumes and Props
White floaty dresses
Piece of lace
Shirt
Headband
Make up and hair-styling

The Cast
Playing the role of Florence - Hannah
Background Dancers - India, Nadia, Jasmine, Philippa

IMAGES

Here are some images of the location we are going to be filming the video. We filmed in our college just outside of the buildings near a landscape area, similar to the original music video.

Here are some images of the filming process.

 FINISHED PRODUCT

During the whole process of filming and editing I was off due to illness meaning I could not take part. However, from being in the last editing process and talking to members of my group when I got back, I've took a lot of things into consideration and also learnt about the process, including issues that can occur.

ISSUES (THOUGHTS)

There is always minor issues that can occur whilst making a music video. Before we began, I had thought about problems that could may be effect the overall product. One of these were planning, it is important to plan everything your going to do before you do it and create a schedule. This includes times and dates so the whole group can meet etc, and to ensure that you have enough time to film everything you need to before editing.

WHAT WE DID

Firstly we got into a group of four which included Hannah, Mark, Jasmine and myself. Due to members being off, such as myself, my current group combined with another group. The first decision was to decide who's storyboard we were going to use, our final decision was "Florence and the Machine - Rabbit Heart" which I was pleased about as I'm creating a music video for Florence and the Machine on the main task so I was looking for some inspiration. They was a schedule created, in which we worked out when all the group members would be available to work on the product in their frees, lessons etc. The schedule also consisted of when things needed to be done and by when in order to keep on track with the work and make the deadline. Along with the schedule we also planned a "Prop and Costume" list, "Allocated roles list" and also the cast list to decide who would be playing the role of what. Images were taken of the location we were going to film, this was green land around our college behind the building similar to the one in the original video.

ISSUES

RESULT

Codes and Conventions

Styles of Music Videos on Prezi

The selected brief I have chosen to do is to create the Promotion Package for the release of an album, to include a music promo video; together with two of the following three options: A website homepage for the band, a cover for its release as part of a digipak (CD/DVD Package) or a magazine advertisement for the digipak (CD/DVD package).

 The genre for my chosen song "Landscape" by Florence and the machine is Indie-Pop. There is particular codes and conventions for each type of genre, which is shown in music videos to suit the audience. Indie-Pop takes aspects from both genres and mixes them up to suit a different type of audience. Usually Indie-Pop music videos are either narrative or performance or usually both. It is important that we see performance in the music video as the artist is what the audience particularly want to see, they also sometimes appear in the narrative also. The choice of lighting and colour is usually quite dramatic, some Indie music videos feature in black and white to give an old fashioned feel to the video.